Blog
We help tech teams design, validate, and roll out pricing models for AI products, usage-based growth, and revenue leakage.
How to design SaaS packaging: a practical guide in three questions
A practical guide to SaaS packaging: find the segments to design for, decide what goes in each package and set the boundaries that make customers upgrade.
6 biggest challenges for SaaS companies in 2022
Discover the 6 biggest challenges facing SaaS companies in 2022. From inflation to hybrid work, learn how these factors impact the industry.
Usage-based pricing - what it's about? Basic facts
What is usage-based pricing? How can it benefit your company?
8 time management issues for SaaS managers (and how to work on them)
KPI's, client acquisition, customer retention, and similar business areas are the primary concerns of employees directly involved. Time management, however, concerns every SaaS employee top to bottom, no matter the specialization or seniority.
Willingness to Pay: What is it and how to measure WTP?
Without a well-defined WTP, you can't charge for your product optimally.
What is Customer Centricity? 5 core principles
Why would you want to put your customer, and not, say, revenue, at the heart of your product?
How to reduce the Customer Acquisition Cost (CAC)?
Discover effective strategies to reduce Customer Acquisition Cost (CAC) and optimize your expenses. Learn why reducing CAC is crucial for growth.
Pricing problems with revenue at stake

Here’s what happens next.
- We review your note
- Kris reaches out
- Together, we define the next step
