Your product is worth more than your pricing says.
We redesign how your product creates the value - so your pricing finally catches up.
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What can we do for your business?
Monetize new features before they ship
Every feature that goes live without a pricing decision is revenue you're giving away. We design the monetization model - usage-based, outcome-based, or a new tier - before the feature hits production.
Define the value metric that grows with your customers
Seat-based pricing caps expansion revenue. We identify the unit of value your product actually delivers and rebuild your pricing around it - so revenue grows as customers get more value, not just as headcount grows.
Turn "we help companies grow" into a number
Vague value propositions lose deals. We quantify the economic value your product creates - cost saved, revenue generated, risk reduced - and build that into your sales motion and pricing page.
Redesign packaging that reflects how customers actually buy
Most packaging is designed by engineering around what's easiest to build. We restructure tiers around customer segments and usage patterns - so the right customer lands in the right plan from day one.
The value & price waterfall
Most pricing work stops at "raise your prices." We trace the full path, from the value you create to what actually lands in margin, and find exactly where it's leaking on the way down.
The invoice is not the whole cost.
Compare time, internal load and the cost of what never ships—not just the project fee. For AI, SaaS, and tech companies making high-risk pricing decisions.
See what better pricing could unlock.
Estimate the annual impact using your own numbers.
What happens after you say yes
Diagnose
Before the first paid conversation, we map where your value is leaking. We review your pricing page, product, positioning, and competitive landscape.
8-week sprint
Hypothesis-led, not exploratory. We confirm or disprove specific, costed hypotheses.
Ship the system
You get a working pricing system and an Agentic Repricer that keeps monitoring performance after we're gone. Not a deck. A system already running.
A good fit looks like this
B2B SaaS or AI-native company. 40+ headcount (20+ for AI-native). No dedicated Head of Pricing.
A product that delivers measurable economic value - but pricing that doesn't reflect it. AI features live. Packaging designed around engineering constraints, not customer segments.
Founder, CEO, CRO, VP Product who owns the strategic monetization decisions.
If your sales team discounts to close, your AI features went live without a pricing decision, or your customers leave at renewal without knowing what they paid for - this is the right starting point.
Pricing changes that show up in revenue
We had plans and deals, but pricing didn't reflect our value. A price increase was necessary, and Valueships provided a clear strategy. Adding a custom element kept Sportmonks attractive. The collaboration was direct, with no unnecessary meetings.
We worked with the Valueships team on our pricing and they were the most thorough, professional, precise, scientific and strategic company we have worked with. Loved the team and what we together came up with. We’re slowly implementing our pricing model now for Salesmsg based on the new model they made for us.
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Working with Valueships was incredibly valuable. They’re one of the few agencies that truly deliver -with deep SaaS expertise and measurable results. Together, we redesigned our entire pricing structure and launched a new pricing page, which delivered a conversion uplift of over 12%, empirically confirmed through a split test. I can highly recommend Valueships to any SaaS founder who wants to unlock the full potential of pricing.
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The business impact of the pricing changes and ROI of the project was so high we even had to communicate it to our investors. It was the first time we have approached the pricing model thoroughly: with data and research. We wouldn’t be able to do it without Valueships.
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As CFO, I've observed a notable shift in our approach to growth and business. We've transitioned from a client growth-based strategy to a value-based strategy to reflect the value of our tool for our clients. This approach has instilled a sense of calm in our management team and bolstered our business confidence in a way you cannot underestimate.
Valueships brought the outside-in perspective we needed. With their sharp understanding of pricing strategy and strong diagnostics around our revenue engine, they gave us a clear view of where we stood and what was possible. We paired that with our own knowledge of the product, our customers, and where we’re heading. The result was a pricing strategy that works from all angles - financially, customer-wise, and in sync with our long-term product direction. It was a real collaboration, and the outcome reflects that.
Valueships supported us on key strategic initiatives over the course of 2 years. Valueships experience in strategy planning and execution as well as scaling the organization was very useful. Team is agile, focused on the results and always takes into consideration the big picture. They are not afraid to stand by their recommendations, which is proven by joint collaboration during implementation. I find our cooperation very helpful.
Working with Valueships was a pleasure from start to finish. They framed the problem correctly, provided us with a structured approach, calculated the impact of our potential decisions, and facilitated the change management process throughout a few months.
Valueships expertise in SaaS pricing and deep understanding of our challenges were evident from the outset. Their analytical approach, combined with an insightful communication strategy, not only drove our MRR significantly up but also ensured customer retention. The team at Valueships didn’t just provide a solution - they equipped us with tools and insights that will benefit us for years to come.
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Our cooperation was super smooth. Everybody was very involved and excited on both sides, and we quickly built a great relationship. It felt almost as if they were a part of our team, new folks trying to prove their worth. Their recommendations were eye-opening even for a team that went through the process probably 15+ times in the past.
Find the value hiding in your business
Value Creation Strategy works upstream - the value metric, the packaging, and how you quantify what your product is worth. Pricing Strategy sets the actual numbers. If your problem is what you charge for and how it’s packaged, start here. If it’s how much you charge, that’s Pricing Strategy. Most engagements touch both; we start where the bigger gap is.
It’s the unit you charge on - per seat, per usage, per outcome. It’s the single most important pricing decision you make, because it determines whether revenue grows as customers get more value or stays flat. The wrong metric caps your expansion revenue no matter how good the rest of your pricing is.
Yes - that’s one of the core things this service does. Every feature that goes live inside your existing plan is value given away by default. We design the monetization for a new capability before it ships, so it lands as revenue instead of a free upgrade.
We quantify the economic value your product creates - cost saved, revenue generated, risk reduced - against the customer’s next-best alternative. That number becomes the backbone of both your pricing and your sales conversation, so your team can defend the price with evidence instead of a gut feel.
It doesn’t have to. We model the impact on your current base before anything changes - who’s affected, who benefits, where the risk sits - and design the transition around it. Existing customers are handled as a separate, deliberate motion, not swept up in the new pricing.
The decision-maker on monetization - usually a founder, CEO, CRO, or VP Product -plus a few hours of access to product and sales data. We do the analysis and design; you make the calls at the decision points.
A new value metric and packaging structure, a quantified value model your sales team can use, and a working pricing system with an Agentic Repricer that keeps monitoring performance after we leave. Not a recommendation deck - a system that’s already running.