Pricing set years ago is revenue left on the table today.
We rebuild your pricing model from the ground up - so it reflects what your product is worth and grows with your customers.
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What can we do for your business?
Rebuild your pricing model from the ground up
Whether you're moving off per-seat, restructuring tiers, or pricing a product that's changed significantly since launch - we redesign the full model around what customers actually value, not what was easiest to implement.
Set a price level backed by data
Gut-feel pricing leaves you either overpriced or underpriced - both are expensive. We run willingness-to-pay research and competitive benchmarking to set a price your sales team can defend and your customers will accept.
Migration off a broken model
Per-seat suppresses expansion. Credit-based misaligns incentives. If your pricing model made sense at launch but doesn't fit where the product is now, we design the migration - and protect ARR while you make the switch.
Design packaging that converts
Tiers that don't reflect how customers buy create friction at every stage of the funnel. We restructure packaging around real usage patterns and segment needs - so the right customer lands in the right plan from the first conversation.
We map your pricing before we change it
Pricing Strategy covers both halves of the waterfall - upstream, where value is created and captured in your list price, and downstream, where that price holds or leaks through discounting and renewals. We start with the diagnosis, not the recommendation.
The invoice is not the whole cost.
Compare time, internal load and the cost of what never ships—not just the project fee.
See what better pricing could unlock.
Estimate the annual impact using your own numbers.
What happens after you say yes
Diagnose
Before the first paid conversation, we map where your value is leaking. We review your pricing page, product, positioning, and competitive landscape.
8-week sprint
Hypothesis-led, not exploratory. We confirm or disprove specific, costed hypotheses
Ship the system
You get a working pricing system and an Agentic Repricer that keeps monitoring performance after we're gone. Not a deck. A system already running.
A good fit looks like this
B2B SaaS or AI-native company. 40+ headcount (20+ for AI-native). No dedicated Head of Pricing.
A product that delivers measurable economic value - but pricing that doesn't reflect it. AI features live. Packaging designed around engineering constraints, not customer segments.
Founder, CEO, CRO, VP Product who owns the strategic monetization decisions.
If your sales team discounts to close, your AI features went live without a pricing decision, or your customers leave at renewal without knowing what they paid for - this is the right starting point.
Pricing changes that show up in revenue
We had plans and deals, but pricing didn't reflect our value. A price increase was necessary, and Valueships provided a clear strategy. Adding a custom element kept Sportmonks attractive. The collaboration was direct, with no unnecessary meetings.
We worked with the Valueships team on our pricing and they were the most thorough, professional, precise, scientific and strategic company we have worked with. Loved the team and what we together came up with. We’re slowly implementing our pricing model now for Salesmsg based on the new model they made for us.
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Working with Valueships was incredibly valuable. They’re one of the few agencies that truly deliver -with deep SaaS expertise and measurable results. Together, we redesigned our entire pricing structure and launched a new pricing page, which delivered a conversion uplift of over 12%, empirically confirmed through a split test. I can highly recommend Valueships to any SaaS founder who wants to unlock the full potential of pricing.
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The business impact of the pricing changes and ROI of the project was so high we even had to communicate it to our investors. It was the first time we have approached the pricing model thoroughly: with data and research. We wouldn’t be able to do it without Valueships.
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As CFO, I've observed a notable shift in our approach to growth and business. We've transitioned from a client growth-based strategy to a value-based strategy to reflect the value of our tool for our clients. This approach has instilled a sense of calm in our management team and bolstered our business confidence in a way you cannot underestimate.
Valueships brought the outside-in perspective we needed. With their sharp understanding of pricing strategy and strong diagnostics around our revenue engine, they gave us a clear view of where we stood and what was possible. We paired that with our own knowledge of the product, our customers, and where we’re heading. The result was a pricing strategy that works from all angles - financially, customer-wise, and in sync with our long-term product direction. It was a real collaboration, and the outcome reflects that.
Valueships supported us on key strategic initiatives over the course of 2 years. Valueships experience in strategy planning and execution as well as scaling the organization was very useful. Team is agile, focused on the results and always takes into consideration the big picture. They are not afraid to stand by their recommendations, which is proven by joint collaboration during implementation. I find our cooperation very helpful.
Working with Valueships was a pleasure from start to finish. They framed the problem correctly, provided us with a structured approach, calculated the impact of our potential decisions, and facilitated the change management process throughout a few months.
Valueships expertise in SaaS pricing and deep understanding of our challenges were evident from the outset. Their analytical approach, combined with an insightful communication strategy, not only drove our MRR significantly up but also ensured customer retention. The team at Valueships didn’t just provide a solution - they equipped us with tools and insights that will benefit us for years to come.
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Our cooperation was super smooth. Everybody was very involved and excited on both sides, and we quickly built a great relationship. It felt almost as if they were a part of our team, new folks trying to prove their worth. Their recommendations were eye-opening even for a team that went through the process probably 15+ times in the past.
Find the value hiding in your business
With data, not gut feel. We run willingness-to-pay research with your real buyers, benchmark against how the market prices, and model the impact of each option against your deal data. Gut-feel pricing leaves you either over- or under-priced - and both are expensive.
Less risky than leaving it. We work hypothesis-led and treat your current model as the baseline - it holds until the data proves a change is worth it. Nothing goes live on a hunch; every move is validated and costed before you commit to it.
Not if the migration is designed properly. We model exactly who’s affected before anything changes - who’ll accept an increase, who’s a retention risk, who should be grandfathered. Existing customers get a deliberate transition, not a blanket price hike. Protecting ARR through the change is part of the work, not an afterthought.
Yes - this is one of the most common engagements we run. Migrating an existing base off per-seat is a high-risk operation, so we handle it in stages: segment the base by usage, design a grandfathering path that makes the new model attractive, and put new customers on the new model first to gather data before touching existing accounts.
We start with a diagnostic. If the prior strategy was sound, we build on it - the gap is usually in execution, not the idea. Most “didn’t stick” pricing work failed because it ended as a document with no system to keep it alive. We ship the system, not the recommendation.
A rebuilt pricing model, a data-backed price level, a migration plan that protects your existing revenue, and an Agentic Repricer that keeps monitoring performance after we leave. A working system, already running - not a deck.