Willingness to Pay: What is it and how to measure WTP?

by 

Maciej Wilczynski

 in 

Acquisition & Growth

June 15, 2021

Willingness to Pay: What is it and how to measure WTP?

What is Customer Centricity? 5 core principles

by 

Aleksandra Swierzynska

 in 

Organization & Management

May 31, 2021

What is Customer Centricity? 5 core principles

How to reduce the Customer Acquisition Cost (CAC)?

by 

Maciej Wilczynski

 in 

Acquisition & Growth

April 26, 2021

How to reduce the Customer Acquisition Cost (CAC)?

Why SaaS customers churn?

by 

Maciej Wilczynski

 in 

Retention & CX

April 20, 2021

Why SaaS customers churn?

What is competitor-based pricing, and how to use it wisely?

by 

Maciej Wilczynski

 in 

April 9, 2021

What is competitor-based pricing, and how to use it wisely?

Why you shouldn’t do A/B price testing?

by 

Maciej Wilczynski

 in 

Monetization & Pricing

April 7, 2021

Why you shouldn’t do A/B price testing?

When, if at all, SaaS companies should be transparent about the pricing?

by 

Maciej Wilczynski

 in 

Monetization & Pricing

March 26, 2021

When, if at all, SaaS companies should be transparent about the pricing?

Does my SaaS charge enough?

by 

Maciej Wilczynski

 in 

Monetization & Pricing

March 11, 2021

Does my SaaS charge enough?

How can The Witcher franchise become one of the top fantasy brands in the world?

by 

Maciej Wilczynski

 in 

Acquisition & Growth

January 3, 2020

How can The Witcher franchise become one of the top fantasy brands in the world?

Are my users ready to finish a trial?

by 

Filip Zaleski

 in 

Acquisition & Growth

March 28, 2019

Are my users ready to finish a trial?

Innovative and creative organizational culture. What are the critical factors in building one?

by 

Maciej Wilczynski

 in 

Organization & Management

March 26, 2019

Innovative and creative organizational culture. What are the critical factors in building one?

Pricing 101. Why pricing strategy is important and why you need to have one?

by 

Maciej Wilczynski

 in 

Monetization & Pricing

March 17, 2019

Pricing 101. Why pricing strategy is important and why you need to have one?

Onboard new users to the high tech software products

by 

Filip Zaleski

 in 

Acquisition & Growth

March 8, 2019

Onboard new users to the high tech software products

Free trial strategy in SaaS products

by 

Filip Zaleski

 in 

Acquisition & Growth

February 25, 2019

Free trial strategy in SaaS products

Aim for the 100! How to measure client satisfaction to get relevant insights

by 

Maciej Wilczynski

 in 

Customer Experience

February 20, 2019

Aim for the 100! How to measure client satisfaction to get relevant insights

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