You set the price. Sales sets the actual price.
We fix the gap between what you charge and what you collect - by rebuilding discount governance, deal structure, and sales pricing behavior from the ground up.
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What can we do for your business?
Map and close your price waterfall leaks
Every step from list price to pocket price is a place value leaks - discounts, free additions, delayed billing, unenforced minimums. We audit the full downstream waterfall, quantify what's leaking, and build the governance structure to close it.
Build a discount framework that sales will actually use
Discount policies that live in a PDF are not policies. We design tiered discount authority, approval workflows, and deal desk structure that fits your sales motion - and train your team to defend price instead of giving it away.
Align pricing between sales, finance, and product
Most pricing leakage isn't intentional - it's the result of three teams working from different assumptions. We create a single pricing source of truth, aligned to your CRM and quote-to-cash flow, so the price on the proposal matches the price on the invoice.
Equip sales to defend the price on the call
Price objections are lost at the point of defense, not the point of setting. We build value-selling playbooks, ROI tools, and objection-handling frameworks so reps can defend full price - and know when a discount is actually warranted.
The value & price waterfall
Most pricing work stops at "raise your prices." We trace the full path, from the value you create to what actually lands in margin, and find exactly where it's leaking on the way down.
The invoice is not the whole cost.
Compare time, internal load and the cost of what never ships—not just the project fee. For AI, SaaS, and tech companies making high-risk pricing decisions.
See what better pricing could unlock.
Estimate the annual impact using your own numbers.
What happens after you say yes
Diagnose
Before the first paid conversation, we map where your value is leaking. We review your pricing page, product, positioning, and competitive landscape.
8-week sprint
Hypothesis-led, not exploratory. We confirm or disprove specific, costed hypotheses
Ship the system
You get a working pricing system and an Agentic Repricer that keeps monitoring performance after we're gone. Not a deck. A system already running.
A good fit looks like this
B2B SaaS or AI-native company. 40+ headcount (20+ for AI-native). No dedicated Head of Pricing.
A product that delivers measurable economic value - but pricing that doesn't reflect it. AI features live. Packaging designed around engineering constraints, not customer segments.
Founder, CEO, CRO, VP Product who owns the strategic monetization decisions.
If your sales team discounts to close, your AI features went live without a pricing decision, or your customers leave at renewal without knowing what they paid for - this is the right starting point.
Pricing changes that show up in revenue
We had plans and deals, but pricing didn't reflect our value. A price increase was necessary, and Valueships provided a clear strategy. Adding a custom element kept Sportmonks attractive. The collaboration was direct, with no unnecessary meetings.
We worked with the Valueships team on our pricing and they were the most thorough, professional, precise, scientific and strategic company we have worked with. Loved the team and what we together came up with. We’re slowly implementing our pricing model now for Salesmsg based on the new model they made for us.
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Working with Valueships was incredibly valuable. They’re one of the few agencies that truly deliver -with deep SaaS expertise and measurable results. Together, we redesigned our entire pricing structure and launched a new pricing page, which delivered a conversion uplift of over 12%, empirically confirmed through a split test. I can highly recommend Valueships to any SaaS founder who wants to unlock the full potential of pricing.
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The business impact of the pricing changes and ROI of the project was so high we even had to communicate it to our investors. It was the first time we have approached the pricing model thoroughly: with data and research. We wouldn’t be able to do it without Valueships.
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As CFO, I've observed a notable shift in our approach to growth and business. We've transitioned from a client growth-based strategy to a value-based strategy to reflect the value of our tool for our clients. This approach has instilled a sense of calm in our management team and bolstered our business confidence in a way you cannot underestimate.
Valueships brought the outside-in perspective we needed. With their sharp understanding of pricing strategy and strong diagnostics around our revenue engine, they gave us a clear view of where we stood and what was possible. We paired that with our own knowledge of the product, our customers, and where we’re heading. The result was a pricing strategy that works from all angles - financially, customer-wise, and in sync with our long-term product direction. It was a real collaboration, and the outcome reflects that.
Valueships supported us on key strategic initiatives over the course of 2 years. Valueships experience in strategy planning and execution as well as scaling the organization was very useful. Team is agile, focused on the results and always takes into consideration the big picture. They are not afraid to stand by their recommendations, which is proven by joint collaboration during implementation. I find our cooperation very helpful.
Working with Valueships was a pleasure from start to finish. They framed the problem correctly, provided us with a structured approach, calculated the impact of our potential decisions, and facilitated the change management process throughout a few months.
Valueships expertise in SaaS pricing and deep understanding of our challenges were evident from the outset. Their analytical approach, combined with an insightful communication strategy, not only drove our MRR significantly up but also ensured customer retention. The team at Valueships didn’t just provide a solution - they equipped us with tools and insights that will benefit us for years to come.
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Our cooperation was super smooth. Everybody was very involved and excited on both sides, and we quickly built a great relationship. It felt almost as if they were a part of our team, new folks trying to prove their worth. Their recommendations were eye-opening even for a team that went through the process probably 15+ times in the past.
Find the value hiding in your business
RevOps optimizes the sales process and tooling. Commercial Execution optimizes the pricing behavior inside that process - discount authority, deal structure, value communication, and the governance that decides what price actually gets charged. We work on the margin your team gives away in the deal, not the workflow around it.
List price is what you advertise. Pocket price is what you actually keep after discounts, concessions, payment terms, and rebates. The gap between them is where most margin quietly disappears - and closing it is the core of this service.
Most companies have one. The question is whether it’s followed, enforced at the right level, and actually protecting margin. A policy that lives in a PDF isn’t governance. We start from your existing policy and your real deal data, then build the approval structure and deal desk that make it stick.
Yes. Commercial Execution always includes a sales enablement component - value-selling playbooks, ROI tools, and objection-handling frameworks built with your reps, not handed to them. The goal is that they can defend full price on the call, and know when a discount is genuinely warranted.
Pricing Strategy sets the right price. Commercial Execution makes sure that price survives contact with your sales team. If your list price is sound but deals keep closing well below it, the problem is downstream - and that’s this service.
Against your own baseline: pocket margin on comparable deals before and after, by segment and deal type. The Agentic Repricer keeps tracking discount patterns by rep and segment afterward, so pricing discipline doesn’t depend on someone remembering to check.
A working discount governance framework, deal desk workflows, a sales value-selling playbook, and an Agentic Repricer monitoring deal margin after we leave. A running system that holds the line on price - not a policy document nobody follows.