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How we helped Kontentino increase prices with confidence; and without churn

by Maciej Orczykowski, General Manager

Client

Kontentino provides a platform for managing social media marketing and it was one of our first clients. It mainly focuses on simplifying the process of planning, publishing and analyzing content across various social media channels. Designed for marketing teams and agencies, Kontentino streamlines collaboration and ensures smooth content workflows. The platform provides tools for scheduling posts, automating tasks while at the same time managing client interactions-all within an easy-to-use interface. Its purpose is to help teams enhance their social media presence and improve overall marketing efficiency.

From the very beginning, I had a strong feeling that this collaboration would be a game-changer for our company’s growth. Valueships won our trust instantly and truly grasped the essence of our business and the goals we were determined to achieve. We always knew that our services were of the highest quality, but we wanted our pricing to reflect the high level of professionalism we offer. Our main focus was to tighten our margins. We were eager for more revenue growth but unsure where to begin to make it happen. Krzysztof Szyszkiewicz took the lead on the entire project with incredible expertise, guiding us every step of the way.

Hana Novakova, CEO, Kontentino

Situation

When Kontentino reached out, they weren’t looking for a full pricing overhaul. They had already decided to raise prices, but they wanted to make sure they did it right. 

Internally, they were still debating two key questions: 

·     How much can we safely raise our prices

·     How should we go about it to minimize risk and maximize ARR? 

The stakes were high, not only because of price increase situation but general market was very challenging in the moment. They didn’t want to leave money on the table, but also couldn’t afford to damage customer trust or trigger unnecessary churn. 

Goal

Help Kontentino maximize the financial impact of the price increase through spot-on changes and second-to-none execution - fast. 

Approach

Over the course of just 4 weeks, we helped Kontentino move from internal debate to confident execution. 

1. Impact modeling 

  • We used Kontentino’s planned scenario and added two additional ones based on our experience. 
  • Each scenario included ARR projections, factoring in expected churn and price uplift. 
  • We used historical performance, customer segmentation, and churn sensitivity to model likely outcomes.

2. Pricing workshop 

  • Together with the team, we ran a hands-on workshop to align on strategy, risks, and trade-offs. 
  • We defined a clear timeline, key messages ,and assigned internal responsibilities to make execution flawless. 

3. Go-to-market plan 

  •  We built a communication and rollout plan based on the best-case scenario from our modeling. 
  •  We supported the team in fine-tuning timing and sequencing to reduce churn risk even further. 


Results

1. +20% upside discovered 


Our modeling revealed that Kontentino could raise prices 20% more than originally planned, and still be safe from churn. 

2.  Flawless execution = low churn 


Thanks to a well-structured rollout and internal alignment, the price increase had zero impact on retention. 

3.  ARR lift with confidence 


The teammoved forward knowing they weren’t just raising prices, they were optimizing them. 

Pricing, Kontentino


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Quick summary

+20% upside discovered

Flawless execution = low churn

ARR lift with confidence

Maciej Orczykowski
General Manager

Maciej is a General Manager at Valueships and data-driven problem solver with strong SaaS experience who helps companies unlock higher profits and revenue growth. He leads a team of highly talented analysts who deliver valuable insights through comprehensive data analysis. He has contributed to over 100 pricing projects that have collectively unlocked tens of millions in additional monthly profit for clients. His core strengths include analytical thinking, statistics, and transforming complex data into actionable business strategies.

Schedlue a free consultation
Maciej Orczykowski
General Manager

Maciej is a General Manager at Valueships and data-driven problem solver with strong SaaS experience who helps companies unlock higher profits and revenue growth. He leads a team of highly talented analysts who deliver valuable insights through comprehensive data analysis. He has contributed to over 100 pricing projects that have collectively unlocked tens of millions in additional monthly profit for clients. His core strengths include analytical thinking, statistics, and transforming complex data into actionable business strategies.

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