Blog
We help tech teams design, validate, and roll out pricing models for AI products, usage-based growth, and revenue leakage.
How to design SaaS packaging: a practical guide in three questions
A practical guide to SaaS packaging: find the segments to design for, decide what goes in each package and set the boundaries that make customers upgrade.
B2B SaaS Discounts. When are they good, if at all?
What is the essential question you should ask yourself before giving a discount? Learn the risks of a loose discount policy in B2B SaaS.
How does Freemium work?
If applied correctly, the freemium model can work wonders for any new SaaS-based or service business. In this article, we explain how to do it.
What is value-based pricing?
Value-based pricing strategy is focused on maximizing the potential and profits of a business. We explain how it works and how to implement it.
How to manage pricing in times of recession and inflation?
Find out the optimal pricing strategy during inflation and recession, when consumers change their behaviors and competition changes prices.
Did Elon Musk just bring an additional $1 billion revenue to Twitter business?
How much is the "blue tick" really worth?
How to segment customers by their behavior?
Find out what price sensitivity is and how to use it to segment your customers in the SaaS industry.
Pricing problems with revenue at stake

Here’s what happens next.
- We review your note
- Kris reaches out
- Together, we define the next step
