Blog
We help tech teams design, validate, and roll out pricing models for AI products, usage-based growth, and revenue leakage.
Who decides the price?
Most companies cannot say who approves a discount. A three-step method to map your pricing decision rights in half a day, plus the workbook that runs it.
How does Freemium work?
If applied correctly, the freemium model can work wonders for any new SaaS-based or service business. In this article, we explain how to do it.
What is value-based pricing?
Value-based pricing strategy is focused on maximizing the potential and profits of a business. We explain how it works and how to implement it.
How to manage pricing in times of recession and inflation?
Find out the optimal pricing strategy during inflation and recession, when consumers change their behaviors and competition changes prices.
Did Elon Musk just bring an additional $1 billion revenue to Twitter business?
How much is the "blue tick" really worth?
How to segment customers by their behavior?
Find out what price sensitivity is and how to use it to segment your customers in the SaaS industry.
How should SaaS prices change over time? Product Life Cycle vs. Pricing
Find out what stages EVERY SaaS goes through and how to adjust the pricing strategy to the Product Life Cycle.
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Pricing problems with revenue at stake

Here’s what happens next.
- We review your note
- Kris reaches out
- Together, we define the next step