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We help tech teams design, validate, and roll out pricing models for AI products, usage-based growth, and revenue leakage.
Who decides the price?
Most companies cannot say who approves a discount. A three-step method to map your pricing decision rights in half a day, plus the workbook that runs it.
Relationship factor in value-based pricing
In this article, we’ll take a deep dive into the topic of business relationships and how much they should influence pricing.
How value-based pricing empowers sales teams?
What is value-based selling? What are the benefits of the value-based selling technique?
SaaS discounting strategies and how to choose the right one?
SaaS discounting strategies can sometimes do more harm than good and should be implemented carefully. We explain how to do it well.
What is Customer Lifetime Value (LTV) and how to calculate It?
How do you calculate Customer Lifetime Value – and how do you improve it? Read our latest blog post to find out and get inspired by good practices.
5 biggest challenges for SaaS companies in 2023
Learn more about what SaaS companies will face in 2023
B2B SaaS Discounts. When are they good, if at all?
What is the essential question you should ask yourself before giving a discount? Learn the risks of a loose discount policy in B2B SaaS.
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Your pricing resource hub
Frameworks, research, and case studies straight from the work we do - free to use.
EU Data Guidebook
Decision Rights Workbook
How SaaS Leaders Set Prices
Enterprise Growth & Monetization Guidebook
AI SaaS Pricing Playbook
Pricing Checklist for SaaS Companies: AI vs. Pricing Consultant
SaaS Pricing Framework
6 Price Increase Communication Templates
Granularity of growth
Don't give dumb discounts. Guide for SaaS
State of German SaaS Pricing 2024
State of UK AI SaaS Pricing 2025
The impact of Lead Intelligence on Pricing and Profitability
State of Nordics SaaS & AI Pricing 2025
State of Nordic SaaS pricing
State of German SaaS pricing
State of French SaaS Pricing 2024
State of CEE SaaS & AI Pricing 2025
State of Benelux SaaS Pricing 2024
AI Monetization Outlook
How Elicit Online stopped charging for seats and started charging for value. SaaS pricing model redesign
How Omnisend Created $1M ARR with SaaS Pricing Optimization
How we helped a Travel SaaS increase revenue by 12% by switching to usage-based pricing
How Freemius set itself apart as a SaaS monetization platform with transparent, growth-based pricing
How we helped Kontentino increase prices with confidence; and without churn
How LadiesGym achieved 30% MRR growth through competitive pricing analysis and service redesign
Value based pricing strategy in hospitality SaaS: How Profitroom increased take rates by 30%
How BugBug doubled its growth rate with a SaaS pricing strategy overhaul
How to increase MRR by 50%: Our experience helping a SaaS company - Dutch TelCo with value-based pricing
SaaS pricing strategy: How SOHOshop achieved 25% MRR growth through value-based pricing and repositioning
Who decides the price?
Most companies cannot say who approves a discount. A three-step method to map your pricing decision rights in half a day, plus the workbook that runs it.
AI pricing in 2026: what SaaS pricing models are actually changing (and what aren't)
Discover how AI pricing is reshaping SaaS pricing models in 2026. Expert insights from pricing consultants on usage-based, tiered, and value-based strategies.
Nordic SaaS pricing trends: key takeaways for effective pricing strategies
Discover effective pricing strategies with essential tips and best practices that can enhance your business profitability. Read the article now!
The best pricing for SaaS: models, strategies and tips for success
Discover effective SaaS pricing models and strategies that drive success. Learn tips to optimize your pricing approach and boost your revenue-read more!
All about AI pricing: 8 biggest SaaS trends in 2025
Discover effective AI pricing strategies tailored for SaaS models. Enhance your revenue and optimize customer satisfaction. Read the article now!
Key Takeaways from the State of Benelux SaaS Pricing Report 2024
Discover how 700+ Benelux SaaS companies optimize pricing with strategies like freemium adoption, AI-powered plans, and multi-tier models. Learn how transparency and innovation drive growth 📈
Key Takeaways from the State of German SaaS Pricing Report 2024
Explore key insights from the 'State of German SaaS Pricing' report, analyzing over 1000 German B2B SaaS companies. Discover pricing strategies, AI adoption, market trends, and effective pricing page tactics to boost conversions. Learn how German SaaS companies drive growth with transparent pricing, value metrics, and more.
Key Takeaways from the State of French SaaS Pricing Report
Discover key insights after analyzing over 2,000 French SaaS companies. Explore pricing strategies, core metrics, and market trends that drive success and growth. Uncover how to optimize your pricing page and stay ahead in the competitive landscape of the French SaaS market. Download the full report for actionable insights!
What is Aging Report? Definition and How to Use It
Do you know what an aging report is? If not, jump to our article and find out. Who knows, maybe this report will help you better manage your business activities?
Prestige Pricing: The Ultimate Guide
What is prestige pricing? What is the secret behind companies' interest in it? Why do high prices attract rather than deter customers? If you want to discover answers & learn more, check out this article.
Top 11 SaaS pricing page mistakes
Pricing. Why should you even care?
How we make pricing decisions? Psychological aspects.
How to implement the price changes?
How to create the right pricing statistical research for SMBs?
How to calculate the value of your product?
Digging for Gold. Analyzing Internal Data for Pricing
Differentiate or be out of the loop? Differentiation & Positioning.
The silent killers of your MRR. SEO and pricing page mistakes.
From strategy to execution How to build a pricing model that scales?
VC, Bootstrapped or a third way? Redefining Funding for SaaS
From concept to cash: packaging insights from Monday, Notion, Clay and more...
Exit strategies for SaaS: When and how to set your company up for success?
Key growth factors in your strategy for 2025
How pricing drives growth in Germany? Key insights from reviewing 1000 SaaS
Granularity of growth how to use ageless patterns for our sake
Conquer the new land. Product Led Growth for enterprise scale
Why SaaS companies suck at pricing?
Pricing problems with revenue at stake
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- Kris reaches out
- Together, we define the next step
