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Value selling

Close more deals, for more
Value selling is a powerful sales technique to increase win rates and average selling price, shorten sales cycles, and find better prospects.
Sounds good?

We know that value-based pricing is the most profitable pricing strategy your company can adopt. Value selling helps B2B salespeople win more deals at higher prices by demystifying customer perceived value. We help our Clients find new value in their products and, ultimately, increase their revenue. 

Sounds good?

We know that value-based pricing is the most profitable pricing strategy your company can adopt. Value selling helps B2B salespeople win more deals at higher prices by demystifying customer perceived value. We help our Clients find new value in their products and, ultimately, increase their revenue. 

Areas of support

Sales team support
Value-based pricing of products and services
Sales strategy based on value
Do you want to win more deals at higher prices?
Let’s talk about your value proposition
Do you want to win more
deals at higher prices?

Industries

Custom Software Development
E-commerce & Marketplace
Professional services
Subscription & digital aspirations
Private equity & venture capital

It was worth organizing a workshop with Valueships and working on our selling model and pricing. We attended it together with the entire sales and marketing team. We worked through many threads thanks to their pricing and value experts. They know the latest approach to value selling in B2B sales. After the workshop we left with several ideas for the further development of our offer and company, which we're implementing almost immediately. Valueships helped us refine our ideas for new products and services and connect the dots between many topics such as pricing, sales, value of our services, and general business strategy.

Paweł Kobusiński
CEO GetSales
Paweł Kobusiński
CEO GetSales

It was worth organizing a workshop with Valueships and working on our selling model and pricing. We attended it together with the entire sales and marketing team. We worked through many threads thanks to their pricing and value experts. They know the latest approach to value selling in B2B sales. After the workshop we left with several ideas for the further development of our offer and company, which we're implementing almost immediately. Valueships helped us refine our ideas for new products and services and connect the dots between many topics such as pricing, sales, value of our services, and general business strategy.

See what our other clients say

Case studies

Discover the effect of collaboration with our recent Clients. You can go through their situation, goal, approach and results.

Let's uncover the story!

Discover the effect of collaboration with our recent Clients. You can go through their situation, goal, approach and results.

Case studies

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2023
How we improve profitability of our Clients

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FAQ

What is value selling in business?

Value selling is a sales approach focused on understanding and communicating the unique value proposition of a product or service to customers. It emphasizes the benefits and solutions provided, rather than solely competing on price or features.

Why is value selling important?

Value selling is essential as it enables businesses to differentiate themselves from competitors, justify premium pricing, foster customer loyalty, and improve sales outcomes by emphasizing the value and benefits customers receive from their offerings.

How does value selling work?

Value selling works by understanding customers' needs, challenges, and priorities, then positioning a product or service as the solution that addresses those pain points. It involves highlighting the specific value, benefits, and return on investment for the customer.

What are the key components of value selling?

Key components of value selling include understanding customer needs, developing a unique value proposition, effectively communicating value, addressing objections, and demonstrating the return on investment for customers in both tangible and intangible terms.

What industries can benefit from value selling?

Value selling is applicable across various industries, including technology, healthcare, manufacturing, finance, and more. Any business that seeks to differentiate itself from competitors and convey the value of its offerings can benefit from value selling.

How can businesses implement value selling?

To implement value selling, businesses should identify their unique value proposition, understand customer needs and pain points, train sales teams to communicate value effectively, and create sales materials that showcase the benefits and solutions provided.

What are the benefits of value selling for customers?

Value selling benefits customers by helping them make informed purchasing decisions based on the value and benefits they receive, rather than solely on price. It also ensures that customers understand the full potential of the product or service, maximizing satisfaction.

How does value selling impact sales performance?

Value selling positively impacts sales performance by enabling sales teams to differentiate their offerings, justify premium pricing, and build stronger relationships with customers. This leads to increased sales, higher customer retention, and improved profitability.

What skills do sales professionals need for value selling?

Sales professionals need strong listening, communication, empathy, and problem-solving skills for value selling. They should be able to understand customer needs, articulate value, address objections, and demonstrate how their offerings provide the best solution.

Can small businesses benefit from value selling?

Yes, small businesses can benefit from value selling. By focusing on the unique value they offer, small businesses can differentiate themselves in the market, build customer loyalty, and compete effectively with larger companies that may have lower pricing or more features.

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Schedule a free 30-mins value selling consulting session

Do you need value selling consulting? Let’s talk!
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We work for clients from all over Poland as well as abroad. We can arrange a videoconference, talk on the phone or meet in our Wrocław office. However, please email us in advance or contact us via the form.

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