Check our newest report - State of German SaaS Pricing 2023

E-commerce
& marketplace

Make your e-commerce business more profitable by applying a more efficient pricing model, crafting sales process, and implementing a long-term strategy. 

We help our clients define target customer groups and adjust their portfolios to meet market requirements.
We help our clients define target customer groups and adjust their portfolios to meet market requirements.
Understand your customers better, adjust to their needs, and optimize your e-commerce operations to maximize your growth potential.

Core challenges

Lack of pricing and portfolio alignment

E-commerce typically follows cost-plus pricing, leaving plenty of margin on the table. Companies are not sure which products are their Key Value Items and how to approach e-commerce pricing against product portfolio. Due to the suboptimal pricing actions, e-commerce clients lose plenty of cross-sell opportunities.

Counterproductive discounting

E-commerce companies rarely calculate promotion ROI properly. They treat all products similarly in terms of discounting, while not all products are promotion-sensitive – discounting these products is destructive for the margin but also for the brand and price perception. Lack of promo strategy is one of the most typical and severe challenges, especially with new EU regulations.

Low data analytics capabilities

While everyone has analytics solutions implemented, and most e-commerce companies use some level of ERP or delivery software, they don’t necessarily have the right data stack, which limits their growth opportunities. Do you know your margins on each and every SKU level? Do you have the price monitoring of key value items for your competition? If not, it’s probably good to talk to us.

Running an e-commerce business? Let’s talk about your challenges – and how to overcome them.
Schedule a free e-commerce consultation
Running an e-commerce business?
Let’s talk about your challenges – and how to overcome them.

How we can help your
e-commerce business

Using advanced analytics and competitive scraping we help to unlock revenue and margin potential.

By analyzing your internal data such as average shopping cart value, website conversion, and historical transactions, we align your product portfolio pricing against price sensitivity and transparency.

We deploy a price-promo linkage methodology to understand what products are sensitive to the promotion and what the ideal frequency and depth for running promotions are.

We have a standard methodology to investigate what the most burning and long-term analytics requirements are – both in terms of people and tools to set up the company for success.

Services

Strategy consulting

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Pricing Consulting

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Value-selling

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Advanced analytics & primary research

Learn more!

Valueships supported Nanavo in a strategy project with a pricing component. The team had a great mix of analytical, consulting, and research skills. Also, expertise in SaaS, Pricing, and Business Models was vital for success. Our collaboration significantly accelerated various strategic initiatives and helped us to execute them properly.

Piotr Krupa
Commercial Strategy Director Nanovo
Piotr Krupa
Commercial Strategy Director Nanovo

Valueships supported Nanavo in a strategy project with a pricing component. The team had a great mix of analytical, consulting, and research skills. Also, expertise in SaaS, Pricing, and Business Models was vital for success. Our collaboration significantly accelerated various strategic initiatives and helped us to execute them properly.

Case studies

Discover the effect of collaboration with our recent Clients. You can go through their situation, goal, approach and results.

Let's uncover the story!

Discover the effect of collaboration with our recent Clients. You can go through their situation, goal, approach and results.

Downloads

2023
How we improve profitability of our Clients

Do you want to know more about our offer? You can download full version here:

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FAQ

What is e-commerce consulting?

E-commerce consulting involves providing expert advice and guidance to online retailers on various aspects of their business, such as marketing, sales, operations, and technology. Consultants help e-commerce companies optimize their strategies, processes, and systems to drive growth, increase customer satisfaction, and maximize revenue.

Why is e-commerce consulting important?

E-commerce consulting is important as it helps online retailers identify opportunities for growth, streamline operations, enhance user experience, and implement best practices to stay competitive in the rapidly evolving digital marketplace.

What industries do e-commerce consultants serve?

E-commerce consultants cater to a wide range of industries, including fashion, electronics, health and beauty, home and garden, and more. They support businesses across sectors in creating and optimizing their online presence to reach a global audience and drive sales.

What services do e-commerce consultants offer?

E-commerce consultants offer services such as digital marketing strategy, website optimization, conversion rate improvement, supply chain management, customer relationship management, and technology platform selection to help businesses achieve their e-commerce goals.

How do e-commerce consultants work with clients?

E-commerce consultants collaborate with clients to understand their business objectives, target audience, and market dynamics. They provide insights, recommendations, and best practices to optimize the online shopping experience, drive traffic, and convert visitors into loyal customers.

When should a business hire an e-commerce consultant?

Businesses should hire an e-commerce consultant when facing challenges in marketing, sales, operations, or technology, or when seeking to expand their online presence, increase revenue, and improve customer satisfaction.

How much does e-commerce consulting cost?

E-commerce consulting fees depend on the project scope, duration, consultant expertise, and company size. Costs can range from hourly rates to fixed project-based pricing, with variations from a few thousand to several million dollars.

What is the impact of e-commerce consulting on business performance?

E-commerce consulting can have a significant impact on business performance by identifying growth opportunities, optimizing operations, improving the user experience, and implementing best practices to stay competitive in the fast-paced digital marketplace.

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Schedule a free 30-mins consulting session

Do you have some questions about how consulting can help increase your revenue? We have answers!

We work for clients from all over Poland as well as abroad. We can arrange a videoconference, talk on the phone or meet in our Wrocław office. However, please email us in advance or contact us via the form.

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