Your product is worth more than your pricing says.
We redesign how your product creates the value - so pricing finally catch up.
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Three interventions. One pricing system.
Outcome-based pricing design
Seats and credits are proxies for value. For AI products they're usually the wrong ones. We design a model that charges for what the product actually delivers - so revenue grows with the outcome, not the headcount.
Margin architecture
Model costs move, and your pricing needs to absorb that without a renegotiation every quarter. We build the buffers, commitment structures, and floor logic that keep your margin intact when costs shift underneath you.
The economics change by industry
AI-enriched SaaS has brought price premiums of up to 3.2x over traditional offerings in mature markets.
67% of CEE companies have a dedicated pricing page, and 74% of those pages are transparent.
Only 42% of CEE SaaS companies adjusted their prices in 2024, and just 14.4% raised them.
CEE startups reach comparable revenue milestones with approximately 40% less capital than their Western European counterparts.
CEE-based SaaS companies recorded a median year-over-year revenue growth rate of 9.3%, against 15% for US-based companies.
The median revenue multiple for CEE SaaS companies stood at 3.28x annualized revenue at the end of Q4 2024, while US SaaS companies were valued at multiples approximately 109% higher (6.86x)
Subscription-based models dominate at 41%, while usage-based pricing accounts for 18%.
Among subscription-based models, 63% position AI as a feature. Under usage-based pricing it inverts - 68% position AI as a tool.
Only 32.7% of UK SaaS companies mention AI on their website, and among those that do, just 31% include a pricing page.
What can we do for your business?
Monetize new features before they ship
Every feature that goes live without a pricing decision is revenue you're giving away. We design the monetization model - usage-based, outcome-based, or a new tier - before the feature hits production.
Define the value metric that grows with your customers
Seat-based pricing caps expansion revenue. We identify the unit of value your product actually delivers and rebuild your pricing around it - so revenue grows as customers get more value, not just as headcount grows.
Turn “we help companies grow” into a number
Vague value propositions lose deals. We quantify the economic value your product creates - cost saved, revenue generated, risk reduced - and build that into your sales motion and pricing page.
Redesign packaging that reflects how customers actually buy
Most packaging is designed by engineering around what's easiest to build. We restructure tiers around customer segments and usage patterns - so the right customer lands in the right plan from day one.
Pricing changes that show up in revenue
We had plans and deals, but pricing didn't reflect our value. A price increase was necessary, and Valueships provided a clear strategy. Adding a custom element kept Sportmonks attractive. The collaboration was direct, with no unnecessary meetings.
We worked with the Valueships team on our pricing and they were the most thorough, professional, precise, scientific and strategic company we have worked with. Loved the team and what we together came up with. We’re slowly implementing our pricing model now for Salesmsg based on the new model they made for us.
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Working with Valueships was incredibly valuable. They’re one of the few agencies that truly deliver -with deep SaaS expertise and measurable results. Together, we redesigned our entire pricing structure and launched a new pricing page, which delivered a conversion uplift of over 12%, empirically confirmed through a split test. I can highly recommend Valueships to any SaaS founder who wants to unlock the full potential of pricing.
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The business impact of the pricing changes and ROI of the project was so high we even had to communicate it to our investors. It was the first time we have approached the pricing model thoroughly: with data and research. We wouldn’t be able to do it without Valueships.
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As CFO, I've observed a notable shift in our approach to growth and business. We've transitioned from a client growth-based strategy to a value-based strategy to reflect the value of our tool for our clients. This approach has instilled a sense of calm in our management team and bolstered our business confidence in a way you cannot underestimate.
Valueships brought the outside-in perspective we needed. With their sharp understanding of pricing strategy and strong diagnostics around our revenue engine, they gave us a clear view of where we stood and what was possible. We paired that with our own knowledge of the product, our customers, and where we’re heading. The result was a pricing strategy that works from all angles - financially, customer-wise, and in sync with our long-term product direction. It was a real collaboration, and the outcome reflects that.
Valueships supported us on key strategic initiatives over the course of 2 years. Valueships experience in strategy planning and execution as well as scaling the organization was very useful. Team is agile, focused on the results and always takes into consideration the big picture. They are not afraid to stand by their recommendations, which is proven by joint collaboration during implementation. I find our cooperation very helpful.
Working with Valueships was a pleasure from start to finish. They framed the problem correctly, provided us with a structured approach, calculated the impact of our potential decisions, and facilitated the change management process throughout a few months.
Valueships expertise in SaaS pricing and deep understanding of our challenges were evident from the outset. Their analytical approach, combined with an insightful communication strategy, not only drove our MRR significantly up but also ensured customer retention. The team at Valueships didn’t just provide a solution - they equipped us with tools and insights that will benefit us for years to come.
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Our cooperation was super smooth. Everybody was very involved and excited on both sides, and we quickly built a great relationship. It felt almost as if they were a part of our team, new folks trying to prove their worth. Their recommendations were eye-opening even for a team that went through the process probably 15+ times in the past.
