Maciej Wilczyński
Expert in B2B pricing, monetization and value-based selling strategies. Over the past year, he has completed over 40 consulting projects in Europe. Prior to founding Valueships, he worked at McKinsey & Company, mainly in the TelCo, software, and banking industries. He completed his doctorate in pricing in SaaS start-ups at the University of Economics in Wrocław, where he also lectures.
When, if at all, SaaS companies should be transparent about the pricing?
The more complicated your product is and the bigger your average ticket is, the more reasons you have to hide your pricing. The easier and straightforward your software is, the bigger are the advantages of being open about the features and their costs.
Does my SaaS charge enough?
Some SaaS businesses can afford to be cheap, but most can not. And shouldn’t be if they want to prevail.
How can The Witcher franchise become one of the top fantasy brands in the world?
Netflix TV series premiered on December 20th and quickly became a massive hit. While critics were not amused, the audience is delighted.
How To Turn Terrible Customer Experience Into An Excellent One Care And Provide Options
Good customer service doesn’t mean doing everything right from the very beginning or making every wish happen. Sometimes firms need to be nudged, but ultimately, it’s their options offering and problem solving ability that makes wonders and changes the odds of customer experience.
Creating valuable KPI from Facebook reactions
Facebook's reactions impact the way we interact with the platform, but for business owners, they may serve as valuable customer insights source.
Are my users ready to finish a trial?
How could I know that my users are ready to finish a free trial and start paying for a product?