Maciej Wilczyński
Expert in B2B pricing, monetization and value-based selling strategies. Over the past year, he has completed over 40 consulting projects in Europe. Prior to founding Valueships, he worked at McKinsey & Company, mainly in the TelCo, software, and banking industries. He completed his doctorate in pricing in SaaS start-ups at the University of Economics in Wrocław, where he also lectures.
Willingness to Pay: What is it and how to measure WTP?
Without a well-defined WTP, you can't charge for your product optimally.
What is Customer Centricity? 5 core principles
Why would you want to put your customer, and not, say, revenue, at the heart of your product?
How to reduce the Customer Acquisition Cost (CAC)?
Discover effective strategies to reduce Customer Acquisition Cost (CAC) and optimize your expenses. Learn why reducing CAC is crucial for growth.
Why SaaS customers churn?
Acquiring new users is significantly more expensive than maintaining the existing ones. To those who already use your software, you can also up-sell and cross-sell, and happy clients can pull in even more customers.
What is competitor-based pricing, and how to use it wisely?
Discover the power of competitor-based pricing. Find out how to use this pricing strategy as part of a comprehensive approach to your business.
Why you shouldn’t do A/B price testing?
A/B testing, as much as it works great for comparing landing pages or CTA (Call to Action) buttons, is not suitable for testing the pricing. And by "not good", I mean terrible to your business.