It was one of the first times we have worked with external consultants. The Valueships team did an excellent job carving out an entire pricing strategy, shifting our business model into new territories. Interestingly enough, we have felt or discussed some of these things internally, but they facilitated the discussion and pushed us in the right direction. They also supported the reasoning with fact-based analyses and data-driven arguments, which were required then. On top of that, we brought them to our annual all-employees meeting to deliver the workshop for the whole company, and they did really well.
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