Top 11 SaaS pricing page mistakes

How (and which) internal data should you use to improve your pricing? You can expect a lot of charts, models, and matrices to help you work on your pricing strategy.  

Dłuższe copy na dół odcinka:  

Maciej & Kris covered important topics like:  

👉 What kind of data do you need?  

👉 What is the first step to analyze the revenue?  

👉 What key insights can the SaaS companies thinking about changing their prices initially do?  

👉 Good churn - what does that exactly mean?  

👉 Where in your database should you look for growth?  

👉 Why is behavioral economics not good enough to build on your pricing strategy?  

👉 Why do discounted customers tend to churn at a higher rate?  

👉 How should you differentiate your plans to get more revenue for your business?  

BONUS: Impact matrix. The matrix will show what happens with your churn if you increase pricing by X.