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How (and which) internal data should you use to improve your pricing? You can expect a lot of charts, models, and matrices to help you work on your pricing strategy.  

Dłuższe copy na dół odcinka:  

Maciej & Kris covered important topics like:  

👉 What kind of data do you need?  

👉 What is the first step to analyze the revenue?  

👉 What key insights can the SaaS companies thinking about changing their prices initially do?  

👉 Good churn - what does that exactly mean?  

👉 Where in your database should you look for growth?  

👉 Why is behavioral economics not good enough to build on your pricing strategy?  

👉 Why do discounted customers tend to churn at a higher rate?  

👉 How should you differentiate your plans to get more revenue for your business?  

BONUS: Impact matrix. The matrix will show what happens with your churn if you increase pricing by X.

Maciej and Kris took on a challenge — who won the bet and listed more pricing page mistakes? They present straightforward tricks that can boost your conversion rates and enhance your SaaS pricing strategies.

In today's episode, you'll discover not only easy-to-implement pricing page strategies but also UX techniques. 🖥️

What can you expect in this episode?

  • What are the most frequent pricing page mistakes found on SaaS pricing pages?T
  • he power of 'magic numbers' in shaping your pricing strategy.
  • Why it's crucial to carefully price your product, especially for a global market.
  • Should you display the yearly or monthly plan first on your pricing page?
  • A simple UX trick on the pricing page that can elevate your MRR.
  • Why the 'good-better-best' pricing strategy might not always be the best choice.
  • Exploring Slack as a role model for a pricing page, focusing on the value proposition.
  • Best practices for presenting discounts.What's the optimal level of offering discounts?

🎁  Bonus: What should a well-made pricing page look like? Check out how our Survicate client did it!

Extra content

See the next episode!

LESSON 
1
29:57
Pricing. Why should you even care?
LESSON 
2
34:50
Digging for Gold. Analyzing Internal Data for Pricing
LESSON 
3
27:36
Top 11 SaaS pricing page mistakes
LESSON 
4
17:28
Pricing. Why should you even care? Copy
LESSON 
5
09:11
Digging for Gold_ Analyzing Internal Data for Pricing Copy
LESSON 
6
07:58
Top mistakes on SaaS Pricing Pages Copy
LESSON 
7
13:19
Pricing. Why should you even care? Copy 2
LESSON 
8
21:37
Digging for Gold_ Analyzing Internal Data for Pricing Copy 2
LESSON 
9
04:20
Top mistakes on SaaS Pricing Pages Copy 2

Watched our pricing videos and still feel like you need extra support to nail down a winning pricing strategy?

Reach out and let's fine-tune your approach together!
Let’s talk!