Initially, we tried to handle our pricing and analyze competitors' prices on our own. We aimed to offer lower prices than our competitors, but soon realized we needed expert help to set our prices correctly. After working with the Valueships team and following their advice, I noticed significant improvements in our business. We achieved a doubling of the company’s growth rate, fewer problematic clients from India, and more high-value clients from the USA, which positively impacted our overall client composition. Additionally, our market perception and credibility improved due to realistic pricing, countering the belief that "cheap” means low quality.