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You don't have to download a pig in a poke. Here you have a full table of content our Black Friday Guide!1. Why you want to do a Black Friday / Cyber Monday deal? 2. Why do SaaS firms rank among the top customer choices for Cyber Monday and Black Friday? 3. When shouldn’t you join Black Friday? 4. Why Black Friday might be a good idea? 5. Is your business ready for Black Friday? See our checklist!6. A quick guide to discounts: What should be discounted and how much? 7. Top tips for SaaS Black Friday marketing.8. EXTRA: Key Questions for your Black Friday planning.