Check our newest report - State of German SaaS Pricing 2023
By clicking "Accept All Cookies", you're unlocking a treasure trove of pricing and monetization knowledge!
These cookies help us analyze site traffic, improve navigation, and tailor our marketing efforts to your interests. By consenting to cookies, you're empowering us to fine-tune our content further, ensuring you get the most valuable insights possible. If you prefer to customize your cookie preferences, simply click "Preferences".

How your brand design affects your customers?

by

This episode is a must for anyone who deals with graphic design in their everyday work. Together with Felipe Affonso, Incoming Assistant Professor at Oklahoma State University, we discuss his recent paper, sharing multiple insights on how choosing different structures for your logo, leaflet, website and other materials, influences your customer perceptions of your brand.


Listen to this episode to:


1. Learn about the influence simple decisions concerning symmetry, proximity, simplicity, and organisation of your contents have on your brand perception.


2️. Understand how you can work with your identity, when working with multiple customer segments, each having different needs and preferences.


3️. Get to know some examples of brands that use the power of design well and those that miss this opportunity.


Paper discussed:


Affonso, F. M., & Janiszewski, C. (2022). Marketing by Design: The Influence of Perceptual Structure on Brand Performance. Journal of Marketing