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How have we created monetization strategy for a brand new Marketplace?

by
Krzysztof (Kris) Szyszkiewicz
in
Head of Delivery, Partner
April 18, 2023

Client

The Client is a marketing group that has various agencies in their portfolio helping with e-commerce setup, lead generation, marketing automation, data analysis, and performance marketing.The Client was struggling with a go-to-market for a platform that allows consumers to find the best deals across all the B2C categories. In the nutshell, this platform aggregates day-to-day commodities into one marketplace, categorizes it appropriately, and makes it unbelievably easy for customers to browse, and for companies to list and promote their products.

Situation

The Client approached Valueships in order to scan their competitors and help with a pricing strategy for their new product - The Marketplace. Market situation was extremely challenging with lack of market standard - competitors had very different strategies regarding their pricing & monetization, and it all needed to be translated into one, comprehensive and easy to analyze research. As we had the pleasure to work together before, we were both keen to jump straight into another cooperation.

Goal

Our main goal was to come-up with a research that could help us and our client  draw conclusions about pricing and monetization strategy that will boost revenue and growth.

Approach

It wasn’t a typical pricing project, so it was even more interesting to participate in such an activity.

Quick summary

3500 price points scraped

5 competitors analyzed

1 Master file to rule them all

Now, a working platform with clear pricing & monetization strategy

Interested in creating a lasting impact for your company, too?

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