Check our newest report - State of German SaaS Pricing 2023
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

How have we created monetization strategy for a brand new Marketplace?

by
Krzysztof (Kris) Szyszkiewicz
in
Head of Delivery, Partner
April 18, 2023

Client

The Client is a marketing group that has various agencies in their portfolio helping with e-commerce setup, lead generation, marketing automation, data analysis, and performance marketing.The Client was struggling with a go-to-market for a platform that allows consumers to find the best deals across all the B2C categories. In the nutshell, this platform aggregates day-to-day commodities into one marketplace, categorizes it appropriately, and makes it unbelievably easy for customers to browse, and for companies to list and promote their products.

Situation

The Client approached Valueships in order to scan their competitors and help with a pricing strategy for their new product - The Marketplace. Market situation was extremely challenging with lack of market standard - competitors had very different strategies regarding their pricing & monetization, and it all needed to be translated into one, comprehensive and easy to analyze research. As we had the pleasure to work together before, we were both keen to jump straight into another cooperation.

Goal

Our main goal was to come-up with a research that could help us and our client  draw conclusions about pricing and monetization strategy that will boost revenue and growth.

Approach

It wasn’t a typical pricing project, so it was even more interesting to participate in such an activity.

Quick summary

3500 price points scraped

5 competitors analyzed

1 Master file to rule them all

Now, a working platform with clear pricing & monetization strategy

Interested in creating a lasting impact for your company, too?

Leave us your contact details and we'll get in touch with you soon.

We work for clients from all over Poland as well as abroad. We can arrange a videoconference, talk on the phone or meet in our Wrocław office. However, please email us in advance or contact us via the form.

Your personal data will be processed in order to respond to your request and maintain further business communication. If you consent, we will provide you with our marketing content, including our offer of services, business meetings, and webinars, through the email address indicated. You can withdraw your consent by sending messages to the email address: dataprivacy@valueships.com  The withdrawal of consent will not affect the compatibility of the processing carried out on its basis before its withdrawal.The controller of your personal data is VALUESHIPS Sp. z o.o. ul. Wielka 67, 53-340 Wrocław, Poland. Details on data processing can be found in the Privacy Policy. For the Terms and Conditions of Providing Electronic Services, including Newsletter services, please see the Terms and Conditions of Services.

* Mandatory fields

Thank you!

Our consultant will contact you soon!
Oops! Something went wrong while submitting the form.