Find out where your pricing actually stands.
A diagnostic based on the survey of ~100 European SaaS C-suite leaders. Six questions, the same ones that explain the most variance in the report. See your archetype, your MRR leakage range, and the three priority moves your peers are making.
Most European SaaS companies are functional pricers. Few are good ones.
Pricing decisions get made, but rarely optimized. Revenue gets captured, but routinely left on the table. Nearly four in ten companies score medium across all three dimensions simultaneously - not because they've found balance, but because they're uniformly underdeveloped.
What this diagnostic tells you
Three independent dimensions, each scored Low / Medium / High:
The combination of your three scores produces a pricing archetype - a shorthand for how pricing actually functions inside your organization.
A glimpse of what's inside
Three findings from the full 30-page report. The complete picture - all five archetypes, every gap, and the priority moves per profile - is in the PDF.
Where European SaaS actually stands
Self-assessment survey across three pricing dimensions. Most companies cluster in the middle - functional, but far from optimized.
Full archetype profiles and priority moves per class are in the report.
Annual revenue left on the table
Estimated MRR leakage by pricing maturity class. Select your ARR to see the numbers for your scale.
Source: Valueships research. Leakage % ranges from the report; amounts calculated at selected ARR.
Get the full 30-page report
State of European SaaS Pricing 2026. ~100 C-suite respondents. Free.
You are -
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Your priority moves
Three moves your peers in the same bucket are making. From the full set of recommendations in the report.
What others in your archetype say
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Get the full 30-page report
Includes all five archetypes, the five gaps that explain the most, and the full set of priority moves per archetype.
Compare archetypes
All five profiles ranked from floor to ceiling. Click any to read more.