Only 13% of SaaS companies use value-based pricing, others leave tons of money on the table.
Most SaaS companies grandfather clients from old prices by giving too much value to their clients, and leaving substantial share of MRR.
In 8 out of 10 cases, MRRs of our clients have been increased by +23%. What about the other 2? “Only” 10-15% uplift.
We know most companies has an untapped 15-30% growth/profit potential that we can address through adjusting pricing strategy.
Our team of over 20+ experts from top product companies and consulting firms is here to identify and address the most important business challenges you might have. We work hand-in-hand with our clients to ensure the organisation acquires the necessary capabilities to manage pricing effectively on its own.
We start by listening to your issues, requirements, challenges, and objectives. The process continues with an effort to optimise your business model and pricing strategy By applying the hypothesis-driven approach, supported by research & analytics we deliver results that are ready to implement from day 1.
I was sceptical towards pricing research, but we know much more about our customers and the value we create as a product. Overall, the business impact of the pricing changes and ROI of the project was so high we even had to communicate it to our investors. That means something.
We've hired Valueships to help us with the pricing challenge at Callpage, and we're hiring them for a 2nd time for Certifier. What I like about them is their high responsiveness, agility, and data-driven approach. They're not afraid to make the recommendations, which you may not fully agree on initially, but they support it with facts. They have vast knowledge on SaaS, benchmarks, and best-in-class examples. I recommend them for pricing projects in software businesses.
Our cooperation was super smooth. Everybody was very involved and excited on both sides, and we quickly built a great relationship. It was a great balance between formal and freestyle communication - very much how we operate as a company. It felt almost as if they were a part of our team, new folks trying to prove their worth. Their recommendations were eye-opening even for a team that has been going through the process probably 15+ times in the past.
We're operating in a highly competitive sector of analytics software & session replays, so getting the right price and value metric was critical for us. Valueships helped us validate our initial pricing hypotheses and calculated various price increase scenarios. They've analysed our revenue data, showed us which customer segments are growing and changing, taught us how to interpret it in a pricing context. It allowed us to make a pricing change decision aimed for optimising our current monetization model.
Look how value-based pricing effort increased ARPU by 23% at Brand24
How have we increased TimeCamp's expansion revenue by 50%?
With properly adjusted pricing we managed to increase MRR of LiveSession by +30%.
We gathered potential clients' feedback and created new and successful go-to-market strategy.
With properly adjusted pricing and packaging we managed to increase Average Sales Price of Survicate by 27%.
Look how adjusted pricing to the value increased Thulium's ACV by +30%