How We Work

Our aim is to help you to become more profitable. We know every company has an untapped 15 – 20% growth potential – this is an opportunity that you can take advantage of. 

We start by listening to your issues, requirements, challenges, and objectives. The process continues with an effort to optimize business models, strategy, pricing, monetization, customer experience, and marketing. By applying the hypothesis-driven approach, supported with research & analytics we deliver results that are ready to implement from day 1. We work hand in hand with our clients to ensure the organizations build their own capabilities to be independent of us in the long-run.

We use four tenets in our pricing engagement approach:

Each of those tenets is the basis of our work:
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1. Revenue Engine Diagnostics
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‍First stage has 2 primary goals:
- Understand your current P&L and business situation to assess potential from sealing margin and define quick wins
- Form and document initial hypotheses to be tested in weeks 1–2. This provides 1st top-line insights assessments and allows for a calculation of pricing transformation potential.

2. Differentiation & Positioning

‍At this stage, we ensure clear price/positioning vs. the current pricing corridor. We try to understand competitive pressure & freedom for pricing changes and tailor initial impact estimates with external market data.

3. Dollarizing Value

‍Next, we create detailed research output with segmentation data and personas. We focus on primary research frequently conducting in-depth surveys with both existing and prospective clients. We use a proprietary methodology to understand willingness-to-pay, features distribution, monetization options and packaging. Valueships consultants use a workshop-based approach to interpret insights and build recommendations. Then, we can provide the client with the final pricing policy, and sales guardrails, and calculate the final estimated impact.

4. Implementation & go-to-market

‍At the final stage of our pricing engagement approach, we ensure we have a cross-functional team to make decisions and make “immediate implement-ability” key criteria for recommendations. Finally, we provide a clear implementation roadmap, support, and tools tailored to client needs.We also use our proprietary framework to drive end-to-end transformation.

We also use our proprietary framework to drive end-to-end transformation.

Let us briefly describe what each of these steps consists of:
👉🏼 Diagnose: We use quantitative and qualitative research to understand key challenges
👉🏼 Analyze: We use statistical methods and data analytics to identify root causes
👉🏼 Create: We always collaborate with the clients to find the most accurate solution
👉🏼 Support: We always support our clients with the implementation to ensure best-in-class results